Tell a story, because they are interesting.

Everyone has their own voice, and you just have to find it.

People enjoy stories, especially when they are told in a human way. I once noticed when I was working in radio, TV and news that stories are great at evoking images and worlds of thought. After all, we humans have been telling stories to each other since the beginning of time. From the campfires of primitive man to the evening gatherings that take place in today's modern living environment.

Voice is a powerful communication tool.

It has been part of the human communication repertoire for a long time. Although sound as a medium may have taken a hit in the past with television and the internet, it has regained its importance in recent years. This has been helped by, for example, the widespread use of podcasts. Tell a story, but tell it in a way that tells your own feelings and experiences out loud. Then you are interesting, you are human and you are part of your story. Marketing is a continuum and it should be taken seriously in the sense that more and more companies are now investing in building their own brand through sound. Social media offers great opportunities to get a very convenient distribution platform for your own audio branding. I think that my own task is to make people's voices heard and also to find that voice that is everyone's own.